Michael Jackson’s memorial service was held on Tuesday, July 7, 2009, at the Staples Center in Los Angeles, California.
As the giant audience gathered outside The Staples Center, millions gathered in public, in front of their televisions, and in front of computer screens to experience in the mourning of the iconic pop star. This was a good day to catch up on reading that book you’ve been putting off, since a total of 19 networks including ABC, CBS, NBC, Fox, CNN, Fox News Channel, MSNBC, Headline News, MTV, VH1, VH1 Classic, VH1Soul, BET, E!, and TV Guide Channel aired live coverage of the singer’s memorial. With few exceptions, the networks that carried the feed did not break for commercials between 1-3 p.m. EDT, ensuring that viewers were able to see the entire ceremony as it happened, so I have to wonder just how much in revenue dollars were lost by many of the major network and cable networks. Apparently they could not have been too concerned.
The memorial was viewed by an average of 30.9 million people in the U.S., according to figures from Nielsen Media Research, which although Jackson’s popularity and celebrity created interest in his untimely death, the ratings for the memorial did not quite match the 1997 funeral of Princess Diana, and even though Diana’s funeral aired in the early hours of the morning, still managed to grab the attention of 33.2 million viewers. President Ronald Reagan’s burial in 2004, which took place during prime time television viewing hours in most of the country, was watched by 35.1 million viewers. The Jackson figures, however, do not include viewers who watched live online, which could very well add several million more users. Makes you wonder where Elvis Presley would have ranked if we had todays technology, number of television stations providing non-stop coverage, the internet in 1977. My guess is that Elvis would have been the king of that as well.
Where were you when you watched the Michael Jackson Memorial? Who were you with? Did you even watch it at all? And if you watched it, either on line, at home, or wherever, what did you think about it? As always your comments are appreciated and most welcome!
Until Next Time!
R.I.P. M.J
Michael Queenstown
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